Pico is a leading Total Brand Activation company with a worldwide presence and a proven track record nearly half a century long. Innovative, insightful and inspired, we bring brands to life through powerful and engaging experiences – from strategy to execution.

In today’s rapidly changing world, brand engagement is key. More than ever, our clients need innovative solutions to deliver upon their business needs. They need truly effective, integrated, end-to-end solutions which generate compelling moments that connect their brands with audiences and form deep and lasting relationships.

Total Brand Activation is an insightful, response-driven approach that does not depend on fixed rules, limited creativity or pre-packaged solutions. It creates an immersive audience experience that ignites the right emotions, delivers honed messages and stimulates the desired responses. Across all face-to-face environments, Pico activates touch points with designed live and digital interactions to create engagements and profound relationships with target audiences.

With an international network of some 2,000 inspired professionals in nearly 40 major cities worldwide, we are passionate about creating integrated and powerful brand engagements across multiple activation platforms – from exhibitions, events and world expos; to retail and branded environments, museums and themed environments, visual identity solutions, sport marketing and overlays, and facility management and consultation.   

Our strength comes from the diversity of our people – from brand strategists to museum specialists – and the depth of our understanding of different cultures and industry practices. Backed by 80,000 sq. m. of in-house production facilities across five continents, Pico has an impressive pedigree of activating brands across the world stage.

In 2014, Pico was ranked second in CEI Asia magazine's Industry Survey of Asia's Top Business Event Companies. In 2012, Pico won the Event Marketing Agency of the Year Gold Award from Marketing Magazine and was ranked second in America’s Special Events Magazine’s Top Event Company listings in 2012-2013.

Pico Far East Holdings Limited has been listing on the Hong Kong Stock Exchange since 1992 (HKSE Stock Code: 752). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock Code: PICO). 

In Financial Year 2013, Pico Far East Holdings Limited reported a turnover of US$428 million and a market capitalisation of US$384 million.

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