PICO

Pico is a leading Total Brand Activation company with a worldwide presence and a proven track record nearly half a century long. Innovative, insightful and inspired, we bring brands to life through powerful and engaging experiences – from strategy to execution.

In today’s rapidly changing world, brand engagement is key. More than ever, our clients needinnovative solutions to deliver upon their business needs. 

They need truly effective, integrated, end-to-end solutions which generate compelling moments that connect their brands with audiences and form deep and lasting relationships.

Total Brand Activation is an insightful, response-driven approach that does not depend on fixed rules, limited creativity or pre-packaged solutions. It creates an immersive audience experience that ignites the right emotions, delivers honed messages and stimulates the desired responses. Across all face-to-face environments, Pico activates touch points with designed live and digital interactions to create engagements and profound relationships with target audiences.

With an international network of some 2,400 inspired professionals in 37 major cities worldwide, we are passionate about creating integrated and powerful brand engagements across multiple activation platforms – from exhibitions, events and world expos; to retail and branded environments, museums and themed environments, visual identity solutions, sport marketing and overlays, and facility management and consultation.          

Our strength comes from the diversity of our people – from brand strategists to museum specialists – and the depth of our understanding of different cultures and industry practices. Backed by 100,000 sq. m. of in-house production facilities across five continents, Pico has an impressive pedigree of activating brands across the world stage.

2012 has been an exceptional year for the company, with a number of accolades added to Pico's 'Hall of Fame'; including an Event Marketing Agency of the Year Gold Award from Marketing Magazine, a ranking of a second in America's Special Events Magazine's Top Event Company listings and being named one of Asia's top three event companies by CEI Asia magazine. 

Pico Far East Holdings Limited has been listing on the Hong Kong Stock Exchange since 1992 (HKSE Stock Code: 752). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock Code: PICO).  

In Financial Year 2012, Pico Far East Holdings Limited reported a record-breaking turnover of US$500 million and a market capitalisation of US$367 million.