Hosted by Council for Third Age (C3A), an organisation devoted to promoting active ageing in Singapore, 50plus Expo is one of the country’s largest and most comprehensive events aimed at baby boomers and seniors. Pico was appointed as the organiser for this year’s edition of the Expo, themed ‘Get a L.I.F.E.!’.
With support from our subsidiary MP International for booth sales, overall marketing and project management, Pico provided turnkey organisational services for the public education showcase comprising four zones – Live, Inspire, Fulfil and Enjoy. The event featured an exciting programme including celebrity talks, hands-on workshops, interactive displays, educational forums and lucky draws which delighted and educated both visitors and exhibitors.
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