The mission of the Abu Dhabi Tourism and Culture Authority is to promote the heritage, culture and traditions of Abu Dhabi across the world, supporting the evolution of the Emirate into a world class, sustainable destination. At Tawdheef, the leading recruitment show for public and private companies interested in developing their workforce of UAE nationals, the Authority had two goals: to capture the attention of qualified Emiratis and to recruit them for future positions.
Pico designed and built a grand, double-storey 20x19 stand which successfully caught the eyes of the target audience by painstakingly representing and promoting the heritage and culture of the UAE. Using traditional colours and images and an open, inviting space, the stand provided a number of sitting and meeting areas where visitors could stop and discuss the exhibits and future job prospects.
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