One of the UAE’s largest industrial investment holding companies, Senaat is an Abu Dhabi government entity entrusted with creating, optimizing, promoting and championing capital and power-intensive assets.
The Senaat team required an attractive stand at the World Future Energy Summit 2015, ensuring easy visitor flow across, and equal exposure for, all participating subsidiaries. Corporate branding and sustainable materials were the focus points for the final look and was reflected in the design style.
Using the 3R concept – Reduce, Reuse and Recycle, Pico created a unique stand design that used only FSC certified materials, ecofriendly raw material, sustainable paint and LED light. Pico helped recreate the Senaat brand at two other trade shows with this sustainable design. The Senaat stand served as an interactive platform that welcomed visitors smoothly, emphasizing equally all participating subsidiaries, while keeping focus on Senaat as the main brand.
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