A partner of choice for GMASCO’s Toyota activations, Pico installed seven permanent display units across Toyota showrooms in every emirate in the UAE. GMASCO is the advertising agency arm of the Al Futtaim Group, which carries out creative, events and campaigns for the regional conglomerate.
The Toyota displays had to represent the brand’s trendy and sporty appeal. Pico designed and built modular stands that showcased Toyota Racing Development (TRD) vehicles and TRD accessories with modern, attractive imagery. Pico’s experienced staff ensured a smooth UAE-wide launch for Toyota.
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