For a young brand, YOHO has already made a major mark and established an impressive reputation for online fashion sales. Shanghai’s YO’HOOD 2014 was the brand’s first offline sales and marketing event and Pico was proud to provided total design, planning, fabrication and other services for the inaugural occasion.
With 100 booths spread over 18,000 sq. m., this innovative event was at once a show, a party and an online-to-offline consumer-to-business pre-ordering experience. The bold, graffiti-themed event logo and “workshop” concept theme set the stage for a shopping, entertainment and brand experience extravaganza.
Providing everything from booth design and construction to on-site registration and manpower management, fashion show coordination, security management and much more, Pico’s ability to go further and work harder than other event management firm was crucial to the huge success of YO'HOOD 2014.
Highlighting and showcasing this innovative new retail e-commerce model, YO’HOOD gave our team the chance to work on the cutting edge of the retail industry. QR codes allowed for a seamless, eco-friendly purchasing experience, while the booths’ workshop theme allowed each brand to highlight its own individual character in a unique yet low-cost way.
Best of all, the event’s environmentally-friendly and cost-effective theme was firmly future focused - putting Pico a step ahead in terms of securing further opportunities with YO’HOOD 2015!
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