Ethiopia Africa Joint Pavilion at Shanghai World Expo 2010

Multiple elements were used to display Ethiopia’s centuries-old approach to balancing cultural tradition and urban evolution. Pico was responsible for the interior decoration of the Ethiopia Pavilion, and handled exhibition and multimedia aspects of the three exhibition areas, which helped visitors explore the ancient city of Harar Jugol by traversing a city gate into a realistic street scene complete with bustling marketplace; took them through the story of Ethiopia’s famous coffee, complete with traditional coffee party; and awed them with a exhibition dedicated to the eight incredible World Heritage Sites.



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Brand
World Expo
Case
Ethiopia Africa Joint Pavilion at Shanghai World Expo 2010
Location
Shanghai
Tag
Expo  |  Education  |  Tourism