Pico had a strong presence at this year’s Bangkok International Motor Show (BIMS), creating excellence for a number of clients. One of the most stunning stands was Mercedes-Benz’s award-winning 2,052 sq. m. showcase. Organised by Granprix International and designed, fabricated and project managed by Pico, the stand set a benchmark in modern automotive luxury.
With the simple but challenging objective of ‘delivering the best or nothing’, Pico took our winning stand design from previous years and enhanced this through stunning multimedia elements, including the first ever light and sound show at the BIMS.
It was vital that Mercedes-Benz’s presence at the show was activated perfectly, given the number of new models being debuted – including the new C-Class, and the new GLA compact SUV. Pico delivered, and the booth won two awards: the Best Design award and Best Presentation award.
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