Samsung S7 and S7 Edge Official Launch

Pico conceptualised and managed the Bahrain launch of the newest additions to the Galaxy smartphone family – the Samsung S7 and Galaxy S7 Edge – at the Ritz Carlton in Manama.

The central design concept for the event involved combining engaging entertainment elements with a spectacular product launch. The event began with the ‘Lighting Cube Show’, followed swiftly by the unveiling of the newest Samsung products. This was conducted by a mysterious ‘Ms Samsung' who magically appeared out of a box holding the newest phones and presenting them to the audience. A helium balloon bouquet uncovering the phones provided another perfect reveal to delight those in attendance. The entire event was accentuated by moving stage lighting and energetic audio, providing an immersive experience for everyone. 

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Samsung S7 and S7 Edge Official Launch