Singha Corporation at ThaiFex 2014

This year, the Singha Corporation chose Pico to exclusively create and manage their exhibition at the prestigious tenth ThaiFex – World of Food Asia expo.

The concept, ‘Singha, Taste of Life’, stemmed from the idea that Singha provides products that suit the needs of every lifestyle. From their trademark beverages to food to skin care, Singha literally caters for people’s lives. Using their signature black and gold color scheme, Pico created an elegantly modern booth with an open concept plan. The counters bordering the booth invited and encouraged consumers to talk to the staff and sample to their hearts’ content. Digital elements and numerous product demonstrations helped make Singha’s booth outstanding.

Due to the limited space and time, planning was key – especially as it was essential that the booth had a guaranteed supply of electricity and water. The time constraints involved in setting up and the crowded surroundings meant that the booth fabrication was mainly a manual process, without assistance from large tools or machines. Though the logistics were challenging, Pico was able to meet and better these challenges efficiently and smoothly.

In the end, Pico achieved a booth that not only we were proud of, but a booth that allowed Singha to stand head and shoulders above the other exhibitors.



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Case
Singha Corporation at ThaiFex 2014
Location
Bangkok