Hong Kong Trade Development Council (HKTDC)’s World Boutique is the first independent show in Asia dedicated to promoting local and global fashion brands. Held concurrently in mid-January with Hong Kong Fashion Week – Asia’s largest fashion event – the 2014 show presented exclusive brands and designer collections from around the world – highlighting international designers and home-grown talent. More than 60 events took place during the fairs, including fashion shows, seminars, brand showcases and networking events.
Once again commissioned by the HKTDC to participate in this annual series of internationally famous fashion events, Pico provided design and production of the catwalk stage and the foyer area, fashion show choreography, backstage management and AV and lighting services for World Boutique, as well as event management for three shows for Hong Kong Fashion Week: the Hong Kong Fashion Extravaganza, the Hong Kong Young Fashion Designers’ Contest and fashion guru Vivienne Westwood. Pico also designed and built the Wine Cellar, a relaxing lounge where exhibitors held promotional cocktail receptions and mini fashion shows to promote their brands.
The Fashion Extravaganza was the highlight of World Boutique, presenting four internationally-celebrated fashion designers who brought western and eastern fashion lifestyles together in an exclusive presentation. Another major highlight was the Hong Kong Young Fashion Designers’ Contest, which promotes the works and talents of a new generation of fashion designers.
Attended by fashion aficionados, retailers, and distributors from around the globe, World Boutique and Hong Kong Fashion Week provided an unprecedented opportunity for nearly 1,850 exhibitors from 29 countries and regions to raise their profile and step onto the world stage, or in this case – the world catwalk.
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