Pico is a global Total Brand Activation company with a proven track record nearly half a century long. Innovative, insightful and inspired, Pico has gained a worldwide reputation for bringing brands to life through powerful and engaging experiences – from strategy to execution.
Total Brand Activation is an insightful, response-driven approach that creates an immersive audience experience which ignites the right emotions, delivers honed messages and stimulates the desired responses.
By synergistically blending technological, digital, gaming, social media and other traditional engagements with cutting-edge real space and real time experiences, we provide innovative result-driven solutions which generate compelling moments and form deep and lasting relationships with the right audiences.
Our strength comes from the diversity of over 2,000 inspired professionals in 40 major cities worldwide and the depth of our understanding of different cultures and industry practices. Backed by 70,000 sq. m. of production facilities across five continents, we are passionate about achieving our clients’ missions across multiple activation platforms – from exhibitions, events and world expos; to retail and branded environments, museums and themed environments, visual identity solutions, sports marketing and overlays, and venue management and consultation.
For every consecutive year from 2014 to 2016, CEI Asia magazine has voted Pico into the top two on its Best Event Agency in Asia Pacific list. Pico was a Bronze award winner in the B2B Agency category at Marketing magazine’s 2016 Agency of the Year Awards in Hong Kong. In North America, Pico was listed as one of Special Events magazine’s 50 Top Event Companies from 2012 to 2016.
Pico Far East Holdings Limited has been listing on the Hong Kong Stock Exchange since 1992 (HKEX Stock Code: 752). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock Code: PICO).
In Financial Year 2016, Pico Far East Holdings Limited reported a turnover of US$534 million and a market capitalisation of US$407 million.
Conference & Exhibition Management
Meticulous planning and flawless management are the basics of any important gathering or exhibition. At Pico, we read the currents of the markets and stay on the cutting edge of technological trends, allowing us to provide practical and efficient, yet unique and elegant solutions to our clients’ needs. Our task is as much about motivation as it is about presentation, managed by our MP International teams of experienced professional conference and event organisers.
Responding to a growing client need for better-performing creative solutions, we established a Centre of Excellence called Pico Creative Labs - a nexus of creative ideas where innovation, design and technology are fused to deliver unique, stunning and, above all, effective solutions.
The experts at Pico Creative Labs have varied backgrounds including architecture, technology and engineering. Using a methodology that analyses client objectives beyond the brief, we weave high-value content and messages together with immersive, technology-driven experiences. By applying content and technology to the design and creative process, Pico Creative Labs consistently delivers advanced audience engagement through high-performance architecture, meaningful brand expression, innovative digital interaction and relevant 'Big Ideas'.
Embracing futuristic concepts, solutions and technology, our innovative digital approach focuses on developing and delivering brand engagements through animation and visual special effects content, online marketing, social media, gaming, apps and all online-to-offline (O2O) platforms. Through different independent specialized units, Digital Pico offers a broad range of solutions to match every conceivable need.
Epicentro is a new digital content production initiative from Pico that specializes in animation and visual special effects, including 2D, 3D & 4D effects and simulations, interactive projections, and films.
Pico TV is a smart media platform which allows events and exhibitions to extend their reach into the expanding mobile and tablet market through a fully interactive interface for videos, visuals, sounds, news, webcasts and more.
The world is not just a single campaign, but a series of brand moments that involve constant exchange between brand and audience – emotional, physical or transactional. Our Pico TBA engagement specialists believe that each and every audience engagement with your brand should be driven by individual participation and preference.
Creating advocates and fans or motivating customers to action requires designing and delivering engagements that create a genuine exchange between brand and audience whether they be consumers, employees, enterprise or the public. Interaction that has a clear purpose. A group of multi-disciplinary thinkers, our specialists are able to provide the most relevant live brand engagement solutions.
Pico has decades of experience in creating, managing and overseeing events – from initial concept to design and delivery – including essential on-site support and post-event services.
We employ state-of-the-art multimedia facilities, allowing our event management specialists to blend stunning visuals, music, choreography and special effects to create effective impact, solid engagement and memories that linger long after the event.
Pico’s innovation professionals specialise in activating and energising strategies for our clients – turning ideas into practical yet memorable realities.
From smaller exhibitions to expositions, Pico has engaged the senses of millions of people across the world over the years. Our turnkey, concept-to-knockdown services make anything and everything possible for clients in both emerging and mature industries in every corner of the world.
Pico is a global leader in activating World Expositions. Over the last three decades, our teams have created success for numerous clients – activating almost 80 pavilions since the mid-1980s, including a number at Expo Milano 2015 – Pico’s ninth World Expo. For participants and organisers, the tasks involved in developing and realising successful participation at these momentous global events bring unique challenges and exceptional rewards.
From the earliest phases of conceptualisation and creative development through to flawless implementation and meticulous operation; Pico has turned our clients’ visions into unique realities time and again. With strategically located permanent offices and production facilities on five continents, we have established strong foundations and local links with governments, regulatory bodies, partners and vendors that have helped our clients achieve their goal of showing their best side to the world.
Rapid changes in technology are shaping the way people live, work and play. Conventional branding and advertising strategies supported by fragmented below-the-line campaigns no longer address the growing challenges of this complex marketplace. In particular, the shifting marketing landscape makes it essential for brands to develop an effective and integrated marketing strategy that aligns a single perspective – the brand promise – across all platforms, modes and channels.
Our Pico Plus teams allow our clients to deliver on this promise with bespoke brand strategy, beginning with strategic development and ending with cross-platform solutions. From advertising and publicity to social media and interactive, our Pico Plus professional bring brands to life through powerful 360-degree solutions.
Interior & Retail
Successful retail and office is both an art and a science. Our experts design and build novel, functional and attractive permanent interiors and temporary environments which make powerful signature statements. Our concept-to-production approach for offices, retail stores and showrooms not only adds a new dimension to our clients’ overall brand image: it defines it.
Pico’s sport activation expertise covers a wide spectrum of sport marketing including merchandising, sponsorship activation and event management. Leveraging our rich experience in literally every type of event, let us be your trusted partner of choice for sport-related brand activations that activate unique brand objectives across the globe.
Over the years, Pico has provided temporary venue overlay solutions for many of the world’s biggest sporting occasions, caterting to different sporting stakeholders. To date, we have built up an impressive portfolio of experiences in handling enormous world-class spectacles and events – including six Olympic games, seven Formula One Grand Prix, numerous golf tournaments and the Hong Kong Rugby Sevens.
Taking the lead in sustainability is both our corporate and our social responsibility. By helping businesses grow and operate in a sustainable way, we are contributing to the health of the planet and the global economy, and ensuring the world is a better place for humankind’s next generation.
With over 40 years in the business, Pico has been delivering sustainability solutions across numerous event, exhibition and global marketing platforms. We are now taking this to the next level with our innovative in-house Pico Sustainability Rating System and Carbon Footprint Management Programmes, which allow us to develop and deliver affordable, world-class sustainability solutions to the MICE industry.
Pico creates themed environments that are both engaging and timeless. Our project teams handle everything from the initial research and conceptualisation to the complex engineering that brings a setting to life – be it a themed park or an exhibition at a museum.
Whether we are recreating scenes from ancient times or peering into the future; our experts completely immerse themselves in their target environment. Professional content development, design, fabrication and long-term maintenance make themed environments come alive – and this is what we do best.
Pico experts provide management services for exhibition halls, auditoriums, theatres and stadiums on a consultancy or turnkey management basis. We offer full convention and exhibition facilities, including the Xi’an Greenland Pico International Convention and Exhibition Centre, the Sri Lanka Exhibition and Convention Centre and Chenzhou International Convention and Exhibition Centre.
Preparation and development, pre-opening and post-opening daily operations are all in day’s work for Pico. Across the spectrum, from selling space to booking events to developing ancillary revenue sources; all the way to managing catering and car parking, Pico’s professional, proactive, hands-on approach provides our clients with reliable service and peace of mind.
Ensuring that a brand’s core values hit home is at the heart of what we do. With 80,000 sq. m. of world-class production facilities on five continents at our disposal, we make our clients’ brands shine bright and stand out across the world’s many different markets. Our battle-hardened AE Smith and World Image teams design, engineering, carpentry, and lighting teams are focused, proven, reliable and indispensable to brands the world over.