PICO

To commemorate 50 years of economic progress, the Singapore Economic Development Board (EDB) kicked off celebration of this historic milestone with a gala dinner attended by 10 government ministers and more than 800 guests.

Revealing a colourful history, important developments and its hopes for the future, a dynamic, multi-media experience unfolded on a 20m long high-resolution curved LED wall to recount the EDB story through the decades. In addition, the enterprise also launched ‘Heartwork 2’, a coffee table book chronicling the last two decades of EDB’s contributions to the community as well as EDB 50th anniversary commemorative stamps.

The highlight of the evening however was SingaPOP! - a free public concert attended by a 5,000-strong audience. Paying tribute to 50 years of pop music in Singapore, a stellar line-up of over 120 performers, showcasing some of Singapore’s greatest talent paid tribute to the music and musicians that shaped Singapore's popular music scene from the 1960s to present day. Popular local show producer Dick Lee served as Creative Director, while prolific filmmaker Boo Jun Feng acted as Multi Media Director and accomplished song writer Iskandar Ismail directed the music.

In its role as show and concert managers, Pico oversaw concept development, artistes and site management, collateral production, F&B, security and logistics, and, most importantly, the conveyance of the essence of the EDB ‘brand’.

“May I convey my commendation and congratulations to each and every one of you for a great job in dreaming, planning and delivering SingaPOP!” said Leo Yip, Chairman of the Singapore Economic Development Board. “Thank you for the inspiration, the perspiration, the teamwork, and for making this happen!” 

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