Audi is a leading global automobile maker known for the design of luxury cars. Pico Egypt was appointed in March 2014 to design and build Audi’s booth at Automech Formula, the MENA region’s most premier international event for the automotive industry, held in Cairo every year.
Pico Egypt designed the layout and structure as per Audi’s corporate branding guidelines, strengthening Audi’s brand identity. Utilising the curved lines around the main beams of the booth, Pico incorporated Audi’s design cues in the activation, which enhanced the premium image of the brand.
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