This year, the Information Technology Industry Development Agency (ITIDA). a government entity affiliated to Egypt’s Ministry of Communications and Information Technology, organised an Investor Briefing event at the JW Marriott in Cairo as part of a forum that aims to create a communication platform with existing and prospective investors in the ICT sector in Egypt from the United States, Europe, the Middle East and Africa.
ITIDA chose Pico to handle the overall event management. Using the 'Egypt On' country branding campaign as a theme, Pico created a design concept for a bright yet formal setting for business people to gather and share best practices, success stories, challenges and industry needs to create a suitable business environment, maintain current investments and attract more investors.
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