Hosted by FAW Toyota Motor Sales Co. Ltd., the Team FAW Toyota 2014 dealer conference, held in early January in Dongguan, China, was both a showcase of all that is great about Toyota and a platform for the launch of several new models.
Working with Dentsu, Pico was responsible for design, fabrication, multimedia and project management for the conference. Spread over 5,000 sq. m. at the Dongguan International Conference and Exhibition Center, the event debuted new car models in an innovative style reminiscent of the fashion industry – the new cars were driven slowly along a catwalk and onto the main stage with rhythmic lighting and music.
Environmental concerns were taken into account at every stage of planning and delivery, and environmentally-friendly materials were used at every turn.
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