The Cathay Pacific International Chinese New Year Night Parade is one of Hong Kong’s best-loved annual celebrations. The 2015 parade, themed ‘Sweet 20 World Party’, lit up the streets of Tsim Sha Tsui with illuminated floats and vivid local and international performing groups. Hang Seng, one of Hong Kong’s foremost financial institutions, wanted to deepen its connection with the community and show off its new corporate identity to the wider world.
Pico activated Hang Seng’s float, the centerpieces of which were the bank’s unique and iconic God of Wealth character that has formed a strong bond with the local community over the years; and a new ‘Healthy Sheep’ character, designed by our team. Pico was responsible for all aspects of the float, including float design and production, transportation of the float to various locations, and approval of all licenses and approvals with the Hong Kong Tourism Board.
This year’s warmly-received float helped boost Hang Seng’s image with local Hong Kong citizens and visiting tourists alike.
Click here to find out how to activate your brand.