Bahrain’s Al Basta Market is a joint initiative between Tamkeen, a vocational education programme, and the country’s Southern Governorate. The market’s purpose is to spur trade activity, boost entrepreneurship and promote community cohesion by establishing a modern, fully-equipped marketplace. The market allows traders and residents to sell and purchase goods, and thus support private sector institutions, small enterprises and farmers in the south of the country. Pico were called in by the Southern Governorate to conceptualise the entire 1,000 sq. m. event, design and fabricate the main structures and tents, take charge of print production and installation of various branding areas all over the market and provide electrical work for the different requirements of the exhibitors.
Design-wise, Pico decided on a careful mix of old and new, keeping the classic Bahraini souq design and combining it with contemporary fixtures and colours. Delivery of the physical elements presented a slight challenge: working with a tight schedule and unpredictable weather conditions meant a delay in the delivery of the main entrance and other aesthetic elements of the market, but the team worked tirelessly to ensure everything was ready on schedule.
Over its three-month lifespan in early 2013, the Al Basta Market has proved to be more successful than was ever imagined. Exhibitors were changed each week to provide opportunities for as many local entrepreneurs to gain exposure, while the organisers were extremely pleased with Pico’s performance.
“Working with Pico has been wonderful! They have been diligent, professional and easy to work with. They have delivered their promise with such a high standard given the time constraints that we were facing to set up the market. The entire team was helpful which reflected highly on their performance. It’s such a delight working with a cohesive team like Pico’s.” - Sheikha Muneera Bint Mohammed Al Khalifa, Acting Director of Social Programs & Social Affairs, Southern Governorate, Kingdom of Bahrain
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