Located within its 1,800 square-metre office building in Shanghai, this Demo Centre was created as a means for global telecommunications firm Alcatel-Lucent to showcase its range of solutions to clients in a distinctive, brand-consistent manner.
A primary aim of the Centre is to highlight the connection between state-of-the-art technology and daily life. Visitors to the space can explore mock-ups of home and office interiors seamlessly fitted with various Alcatel-Lucent products. To add realism, the various living rooms and conference settings were decorated with a ‘typical’ mix of modern and traditional furniture. Dedicated equipment rooms elsewhere in the space give visitors the opportunity to both view and try out a full range of products in real-life scenarios.
An assortment of painted artworks by children provided the space with its primary visual identity. In addition to giving the Centre’s spaces a highly personal touch, the paintings were also used strategically to establish distinctive themes in different areas. The paintings’ whimsicality endows the exhibition space with a spirit of colourful creativity and friendliness: both qualities which underscore the innovatory DNA of Alcatel-Lucent Shanghai Bell.
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