Founded in 1970, Art Basel and is a prominent series of art shows primarily displaying modern and contemporary art works. Beginning in Basel, Switzerland, the show expanded to Miami Beach in 2002, and to Hong Kong in 2013.
Pico is proud to have been appointed the official contractor of the inaugural Art Basel Hong Kong, held at the Hong Kong Convention and Exhibition Centre. This first show traced twelve decades of art history across four sectors: Galleries, Insights, Discoveries and Encounters.
During the surprisingly short setup time of two and a half days, Pico teams worked closely with the organiser and exhibitors and capably delivered 244 booths carefully crafted from 5,900 pieces of custom-created seamless panel.
Over 2,000 artists from Asia and further afield contributed paintings, sculptures, drawings, installations, photographs and video; while discussions and presentations created a platform for cross-cultural exchanges between the artists and the visitors.
The opening ceremony was officiated by Hong Kong’s Chief Executive Mr CY Leung, and a celebrity and VIP preview kicked off the show in fine fashion. The first edition of Art Basel was a huge success, attracting 60,000 guests, including patrons of major US and European art museums, celebrated figures from the art world and established private collectors from around the globe.
Click here to find out how to activate your brand.