The China (Shenzhen) International Cultural Industries Fair (ICIF) is an exhibition of the best of China’s culture. As the ‘biggest show in Shenzhen’, the fair’s mandate is to help China’s cultural industries to go global, by acting as a channel to help visitors understand China’s rich and varied cultural development and the current cultural market.
Each of mainland China’s 31 provinces, autonomous regions and municipalities as well as Hong Kong, Macau and Taiwan send delegations to the annual show.
Bao’an District, to the northwest of Shenzhen is the Special Economic Zone’s second-largest administrative region. For ICIF 2011, the Bao’an District Government turned to Pico to design and build their 774 square metre stand.
Working with a bold red theme, Pico used a grand arch shape to symbolise the recent rapid economic of Bao’an District. Planning the use of space and the layout of the stand required a lot of creativity, as 24 different sub-stands needed to be located within the main stand; and given the short production time - Pico had to leverage all its assets to ensure the stand was on-time and looked perfect.
The efforts paid off and the Bao’an District stand attracted many visitors, including the mayor of Bao’an himself!
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