The Barclays Singapore Open, organised and promoted by World Sport Group (WSG) is one of the most prestigious events in the world of golf. For the fourth consecutive year, Pico was appointed by WSG as the official infrastructure and technical service provider for the event.
The scope of the contract was vast - from building and fitting-out more than 10 hospitality suites and grandstand seating to house over 1,200 VIPs and corporate clients at the Serapong and Tanjong golf courses on Sentosa Island. Pico was also responsible for the design and installation of sponsors’ suites, Barclays hospitality pavilion a complete media centre for international journalists, a scoring centre, and not to mention - ensuring that the logistics for the entire, extremely complex event ran smoothly.
There were a number of challenges, including having to navigate around the sprawling landscape of the Serapong course to construct the 92 metre long double-storey sponsor suites. With its trademark mounds and contours, two mammoth lakes with stone-lined walls and a spectacular creek that slices through the fairway at a 45-degree angle, the uneven terrain of the golf course posed much technical and engineering complexity during the construction and build up phase. The design brief foresaw building a double storey facility on flat ground; but when faced with the reality of the undulating fairways, the team quickly identified alternative measures to minimise the loss of production time.
Another obstacle was the existence of a tree on the intended site location of the media centre and patron’s suite. Despite being given the go-ahead to remove it, the Pico team chose to conserve the tree and went back to the drawing board to explore other options. The end result saw the splitting of the patron suite and media centre into two different structures - separated by the tree that still stands firmly in its original position. Pico’s commitment to promoting environmentally conscious design solutions through conservation and sustainable sources is a CSR activity endorsed by WSG, and part of our ‘Pico Eco’ philosophy.
As a final pat on the back for Pico, we received this accolade from the Operations Manager (Golf) of WSG: “The Pico team possesses an uncanny ability to navigate around challenging situations and have always found a way to get the job done. They can always be relied on to create relevant solutions and to connect the dots in the face of difficult situations and pride themselves in executing their tasks with the highest integrity.”
Click here to find out how to activate your brand.