BMW, globally famous as one of the world’s most iconic motoring brands, is known for much more than its superior quality automobiles. For years, BMW has been an active player in the sporting world, sponsoring motorsport events and high-level golf tournaments in Europe and beyond. The brand is also known for its commitment to preserving the environment. In late 2015, Pico proudly helped activate the latest addition to the BMW golf tournament family – the BMW Masters.
First held in 2012 at the stunning Lake Malaren Golf Club in Luodian, Shanghai, the BMW Masters is now an annual fixture on the European tour. The 2015 event saw Europe’s top players battle it out on the course, competing for a total purse of seven million USD.
Pico participated in the event on multiple levels, creating a stunning, cutting-edge design for the eco-friendly temporary structures at the venue, and delivering outstanding build and maintenance services throughout the tournament. Going above and beyond to make the event as sustainable as possible, all materials used in the structures and were completely recyclable – further strengthening the green reputation of the event and the BMW brand.
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