bauma China is one of the biggest international trade fairs for construction machinery, building material machines and construction vehicles and equipment. Held every two years, the sixth bauma China took place at the Shanghai New International Expo Center. The 2012 iteration was the first time the interior and exterior space of the Expo Center was fully utilised, giving the 2,700 exhibitors an amazing 300,000 sq. m. of space to work within.
Caterpillar, the world’s largest construction machinery company, recruited Pico to design,fabricate and project manage their huge 12,400 sq. m. display at bauma China under the theme ‘Building Customer Success for Over 100 Years’. Choosing to combine strong Chinese-style design elements - including red lanterns, pavilions, bridges, Chinese dragons and scroll painting - with Caterpillar’s classic yellow booth decoration proved a success: the exhibit was a big hit with exhibitors and visitors alike. At times, the atmosphere felt more like a cultural exhibition than a trade show!
Excellent on-site activities and shows augmented the display and helped Caterpillar achieve its objectives of showcasing 6 new products and displaying its long-term committment to the Chinese market.
“Thank you so much for all your hard work on bauma China 2012. The exhibit was amazing and your leadership with the Pico made it all happen. So a big round of applause for you and your team!”- J. Archie Lyons, IV, Creative Director of Caterpillar.
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