Chevolet Colorado World Premiere and Media Launch

The Chevrolet Colorado Show Truck made its world premiere and first public appearance at the Royal Thai Navy Hall, connecting the Chevy truck DNA from the Colorado River to the Chao Praya River in a grand ceremony that kicked off Chevrolet’s centennial year. 

The Chevrolet Colorado was introduced in suitably groundbreaking style. Against the glittering backdrop of Bangkok's historic Grand Palace and Temple of the Dawn, a lighted 'show barge' in the middle of the Chao Praya gave 1,400 guests and VIPs their first glimpse of this new generation truck.

After introducing the show truck, the first production Chevrolet Colorado was unveiled to the media and VIPs at BITEC, Bangna five months later in an extraordinary spectacle, which saw twelve pickup trucks emerge from a simulated rainstorm and plough their way through a 600 square meter corn field to the enthusiastic new Colorado tag line "Bring out the best in you".

The event's success depended on highly complex logistics, including planning around the water level of the Chao Praya, creating a realistic cornfield, timing and synchronizing 4D wind and rainstorm effects and carefully moving the Chevrolet Colorado show truck onto a barge surrounded by important Royal Thai Navy assets.

Thanks to the impressive, upbeat and completely immersive experience, journalists and guests alike were left with a powerful impression of Chevrolet's new star...the Chevy Colorado.



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Brand
Chevrolet
Case
Chevolet Colorado World Premiere and Media Launch
Location
Bangkok
Tag
Events  |  Automotive