China Mobile’s theme for its two-storey pavilion at the 2008 Beijing Olympics was “Where the world comes to share”. The building’s façade was wrapped with the telecommunication company’s logo and graphics, with the projected likenesses of actor Ge You and hip-hop star Jay Chou lending it a surprisingly three-dimensional quality.
Visually arresting and fun, the pavilion seamlessly married the excitement of the sporting event with the company’s technological advances. A highlight inside the 1,756 square-metre space was a 360-degree projection wall showing a custom produced state-of-the-art video of China Mobile’s connection to the world of amateur sport. The wall was also used to announce the results of Olympic events within minutes of their completion.
Another striking area was the VIP lounge, an all-white space that incorporated traditional Chinese furnishings and artefacts such as oversized birdcages. Using “the four arts of the Chinese scholar” as its decorative theme, it also featured ornate long tables which contrasted strongly with the more contemporary sofas and lounge chairs placed nearby.
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