China Network Television (CNTV), China’s national web-based TV broadcaster, has been a huge success in the Internet world. To reflect their accomplishments, CNTV turned to Pico to boost their profile in the physical world and deliver a showroom worthy of a world-class dual platform service provider.
The showroom highlighted CNTV’s focus on reprocessing and repackaging traditional TV programming to produce a novel ‘interactive TV viewing experience’.
Taking this theme forward, Pico decided to make the showroom as interactive as possible. With dozens of computers and live monitors arranged around the 128 square metre showroom at their office in Beijing, streaming live webcasts, the new showroom captures the essence of CNTV’s fast-moving and exciting style.
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