The world is generally a peaceful place, but it should not be taken for granted – for the perils of war are far-reaching and have devastating outcomes. In 1988, the Defence Services Asia (DSA) show was inaugurated in Malaysia, with the main objective of safeguarding national security and safety.
Almost three decades and 13 editions later, DSA has grown into one of the top five defence shows in the world, powered by the largest exhibition organizer in the country: Malaysian Exhibition Services.
Commissioned by Malaysian Exhibition Services to provide turnkey services for DSA 2014, Pico served and protected the integrity of the show with an all-round display of total activation expertise. Covering a massive 11,439 sq. m. of space and spanning Halls 1 – 7 at the Putra World Trade Centre in Kuala Lumpur, Pico supported the event through design and build services, multimedia installations, project management, and by supplying electrical items and furniture.
In the name of world peace, Pico was proud to partner with Malaysia Exhibition Services to maintain the success of this world-class defence show. DSA 2014 saw the participation of over 1,000 defence and security companies from 60 countries, as well as the presence of some of the most powerful individuals on Earth. This remarkable display of the world’s most sophisticated hardware and electronic defence systems was truly a sight to behold.
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