Dubai Airshow 2013

At the 2013 Dubai airshow, Pico was involved in two major missions: designing, building and project managing a joint Chalet for Saudia Private Aviation (SPA), Saudia Aerospace Engineering Industries (SAEI) and the Prince Sultan Aviation Academy (PSAA); and creating a Special Design Stand for SAEI.

The challenge in creating the 200 sq. m. joint chalet was to ensure that the concept and ‘feel’ represented both businesses equally. This was achieved by crafting a professional and futuristic ambiance with some elegant and uniquely Saudi Arabian touches for the entire chalet.

On the Prince Sultan Aviation Academy side of the chalet, a 42 inch plasma TV boldly showed a video introducing the company’s pilot training program, and provided handy notepads for would-be pilots who wished to pursue this exciting career. Saudia Private Aviation focused on an exclusive and luxurious feel for their section, with a spacious semi-open meeting area enticing VIP and VVIP buyers to view their fleet of the latest and greatest private jets.

The 54 sq. m. SAEI stand targeted existing and potential business partners in Europe and the MENA region. Designed to look like an aircraft both inside and out, the stand paid close attention to small details, like ensuring interior design elements were perfectly balanced, and providing fresh flowers and a tasteful catering menu. The intent was to show that SAEI is professional, meticulous and consistently delivers high quality work.

From the smooth, aircraft like exterior to the bar counter inspired by an airport first class lounge, everything about the stand inspired confidence and gave SAEI excellent exposure to their target audience.



Click here to find out how to activate your brand.