Dyson “Shop-within-a-Shop” Hong Kong

Pico recently helped Dyson, the famous UK cleaning technology company, build their brand and quickly establish themselves in top-tier retail shops across Hong Kong. Through our painstaking yet intelligent adaptation of their global designs, we produced a series of exhibits which positioned their products perfectly for the Hong Kong retail market – in an extremely quick timeframe.

For Dyson’s EDEN stand, we encountered some technical difficulties in sourcing and adapting the desired materials to the needs of various retail shops, meaning we had to rapidly and creatively seek new solutions. We adapted Dyson’s global designs to the satisfaction of both client and retail sides of the equation; for example producing an ultra-slim light box with only 25mm deep, and using electroplate instead of the usual array of striped LED lights to great effect. Likewise, we redesigned the turntable display column to meet the practical needs of Hong Kong retailers, creating a solution that was smaller than the original design, but which accommodated all the necessary products on display. The Dyson project was a perfect example of Pico’s quick thinking and originality at its finest!

“Thank you and your team for the hard work and the efficiency, especially for getting the directional lights installed in a such time. The fixtures look wonderful!“ - Virginia Wan, Jebsen Consumer Products Co. Ltd.

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Dyson “Shop-within-a-Shop” Hong Kong
Hong Kong