The GSMA is one of the world’s most powerful associations, uniting the interests of over 800 mobile operators and allied companies in 220 countries around the world. Their annual GSMA Mobile World Congress is by far the largest event in the mobile industry.
This year, the GSMA held its Mobile Asia Expo at the Shanghai New International Expo Centre. In addition to the large number of variables and tight timeline which exist with any large conference, there was another complicating factor: this was the first time GSMA had ever held a show in China.
Pico was heavily involved in assisting with the show’s organization, liaising between all of the parties involved - from client offices to travel agencies to service providers and the exhibition owners, as well as in a design and build capacity in our role as official contractor.
The client was extremely pleased with Pico’s efforts to go above and beyond, and our efforts made the show a success and marked an auspicious beginning for GSMA in China.
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