Hard Shell at IDEX 2015

Hard Shell is a leading manufacturer of ballistic, personal protective and tactical products for the global market. Their high-tech manufacturing facilities in Europe, Middle East and Asia rigorously execute the company’s robust product designs which are developed in the United Kingdom.

Hard Shell’s goal at International Defence Exhibition and Conference (IDEX)/Naval Defence and Maritime Security Exhibition (NAVDEX) 2015 in Dubai was to position themselves as the top manufacturer of ballistic and tactical products in the region. Pico delivered a modified shell scheme stand which captured the tough and reliable essence of the brand, attracting numerous visitors.

Our team created an open, transformational design with strong branding elements. Providing plenty of space to display Hard Shell products, we also ensured that the brand’s messaging came through loud and clear. Our hard work and excellent communication resulted in client expectations being met and exceeded, an excellent result for Hard Shell and Pico.



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Brand
Hard Shell  |  IDEX  |  NAVDEX
Case
Hard Shell at IDEX 2015
Location
Abu Dhabi
Tag
Exhibitions  |  Defense