Novomania is Shanghai’s premier fashion event, standing at the crossroads of international fashion and future trade and trends impacting China. Novomania showcases international labels in urban fashion, casual wear, shoes, accessories, ‘fast fashion’, contemporary fashion and denim wear to a selective, invite-only audience.
Over the three day show, exhibitors present their latest concepts to real estate developers, shopping malls, department stores, distributors, franchisees, forwarders and the media. The main purposes of the event are to create new business, exchange information and form relationships.
With a mission to connect the world’s urban and contemporary wear retailers with distribution, supply chains, franchising and real estate in China, Novomania 2012 was held at the Shanghai World Expo Exhibition and Convention Centre in March.
To pull it all together, Pico was commissioned to design, produce, operate and manage the event. With seven catwalk shows, a spectacular opening party and a host of in-booth promotions showing off the very latest creations; Novomania 2012 was a dazzling success for the fashion industry as a whole, the over 100 local and international media outlets that attended, and - naturally - the 13,000 exclusive guests.
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