Pico was appointed the official contractor and hall manager at HOFEX 2013 - the largest food and hospitality tradeshow in Asia-Pacific - continuing our successful association with this important event.
Held in early May at the Hong Kong Convention and Exhibition Centre, the 15th HOFEX occupied 13 halls on three levels, sprawling over an incredible 60,000 sq. m. of exhibition space. With thousands of stalls run by over 1,900 suppliers and distributors of food, beverage, food service equipment and hospitality technology and design; HOFEX 2013 was the perfect international meeting place and showcase for industry players to show off their latest and greatest products.
Pico designed and fabricated numerous key parts of the exhibition, including signage, centerpieces, backdrops, registration counters and overhead structural decorations, as well as 30 custom design booths and several national pavilions; and provided world-class hall management services for HOFEX and the Hong Kong International Culinary Classic 13, a prestigious four-day cooking competition which ran concurrently with HOFEX.
The 2013 edition was the largest HOFEX to date, attracting almost 38,000 professional buyers representing hotels, restaurants, General Managers and executive chefs from across the region and the world; an increase of over 13 percent from the 2011 show.
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