Five colourful flying dragons, each of them unique and representative of Hong Kong's spirit as Asia's World City, recently flew to South Molton Street in the heart of London to beat the tourism drum. With the huge number of street activities planned – including a VIP event in The Mews – the Hong Kong Tourism Board required decoration, production and multimedia deployment; event management of the Opening Ceremony and Performance Event; and close liaison with local associations and the relevant government councils in the UK, to help secure approvals and other details relating to this innovative promotion.
All requirements were worked through with the client’s head office in Hong Kong, and executed with the involvement of both offices in London and Hong Kong. The accurate and speedy transfer of information and ideas was critical to the success of the project, and with just eight weeks given to obtain all necessary approvals and complete production - versus the standard 20 weeks lead time - Pico’s offices in Hong Kong and London pulled out all the stops for what proved to be an exhilarating and successful day.
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