HSBC Women’s Champions 2015

HSBC is one of the world’s leading banks, with a global reach and local presence in more than 75 countries. 2015 is a momentous year for HSBC, as the bank marks its 150th anniversary. One of HSBC’s most prestigious and long-standing events is the Women’s Champions golf tournament held in Sentosa, Singapore. To ensure that this year’s tournament was truly special, HSBC appointed IMG to organise the event, a global leader in delivering sports, fashion and media events for high-profile clients.

Pico was delighted to be chosen by IMG as the event management company once again – this is our eighth consecutive year on the tournament. With much of the event management handled by IMG, our specialised team was responsible for supporting the design and fabrication work for the magnificent 1,037 sq. m. VIP Hexagon suite, the impressive 510 sq. m. HSBC premier lounge, the Sentosa Golf Club suite and other well-appointed sponsored suites for clients including Rolex, Jaguar, Ricoh, Singapore Airlines and other global brands. Pico’s experts also activated the design and build for the clubhouse, including the media centre, ticketing booths, volunteer area, entrance arch and the HSBC Interactive Village.

In light of this being HSBC’s 150th anniversary year, our team paid special attention to the client’s every design need. Although the overall design of the suites was largely similar to those at the 2012-2014 tournaments, we focused our attentiveness on a number of key areas. These included making the interior layout of the Hexagon suite especially appealing –beautifying the countertops in the F&B areas with artificial turf, for example. One key design difference was the staircases leading to the dining areas. In previous years, these were hidden but this year our team proposed creating grand staircases, complete with red carpets for an extra-luxurious feel. Merchant mannequins from the main attire sponsor Le Coq were also set up on the staircases, creating an upbeat and lively atmosphere for guests and sporting personalities alike.

As always, the precision required from the client and meeting the tight deadlines involved meant a great deal of work for our team, especially as a number of mock-ups were requested in advance. Nevertheless, we were pleased and proud to have completed the project successfully and on time. The excellent feedback we received from both HSBC and IMG gave the team an extra sense of accomplishment at the conclusion of this milestone event.



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Brand
HSBC
Case
HSBC Women’s Champions 2015
Location
Singapore
Tag
Events  |  Sports  |  Banking  |  Finance  |  Sports