At HTC’s first concept store in Vietnam, the aim was to develop HTC’s brand awareness as well as penetrating the smartphone market in Vietnam.
Unlike other mobile phone retailers, HTC stores have an open concept to encourage customers to touch and feel the products. They are able to scroll through the menus and experience the graphical user interface. The counters are made mainly from solid surface materials which are expensive and rarely used for mobile phone counters. These materials are more often seen as kitchen and cosmetics counter tops. As a result, the finish, appearance and feel are unique and project a luxurious, elegant image.
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