IFF, short for International Flavors and Fragrances, has been in business since 1833 - an incredible 180 years. Beginning as a small concern specialising in spices and scents, IFF is now a global market leader in the creation and distribution of flavours and fragrances.
The company recently invested in a new plant in Guangzhou, China and Pico were sought out to take charge of the event planning, design and fabrication of the new IFF plant’s opening ceremony, including the ceremony itself, Media interview, luncheon, factory tour and cocktail reception.
The opening ceremony was designed to do more than celebrate and enhance IFF’s position as a market leader - the client wanted this event to maximise their exposure and tell investors, potential investors and other stakeholders about their commitment to continued growth in Asia.
After eight months of careful planning, the ceremony went off without a hitch. Themed as a ‘China Flavor Discovery’, the customised settings, decorations and performances won high praise from the attendees and our detail-oriented management resulted in numerous compliments from top IFF executives, staff, local government representatives and the media.
“Our Board of Directors couldn't stop raving about it afterwards! For our company, we don't have events like this every year, however, in the future if we have another event yours will be the first number we dial!” - Ben Adam, IFF Marketing and Consumer Insights Manager, Flavors
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