Pico has been helping exhibitors participating in ITB Asia, the leading B2B trade show for the Asian travel market, to create branded experiences that drives meaningful connections with visitors since the show inception. For the fifth edition, our expertise in activating branded environments was once again called upon by clients ranging from national tourism boards such as Singapore, Berlin, Egypt, Finland, Kenya and Sri Lanka, to hospitality groups like Melia Hotels, Santika, Mövenpick and Sofitel Bali to name a few.
Despite the challenge of having designed and built some of the pavilions consecutively over the years, the team was still able to differentiate and elevate each brand from their competition, captivating their target audience in the process. Over 9,000 attendees from 110 companies came through the show doors and Pico is proud to have helped contribute to the most successful edition of ITB Asia yet.
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