Abu Dhabi is currently promoting an economic development initiative known as ‘Masdar’, which focuses on the advancement of the clean energy industry in Abu Dhabi and abroad. This year, the initiative sponsored the World Future Energy Summit, an annual exhibition and international conference on renewable energy. The Abu Dhabi government has contributed 15 billion USD to this initiative, a fact which helped catch the attention of the international media.
Pico has been in charge of the Japanese Pavilion, and this year the pavilion involved more than 10 companies in a 1,000 sq. m. space, highlighted by an impressive 60m banner. The design and atmosphere of the pavilion were very hospitable, a trait that Japanese culture is famous for around the world.
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