The Jeonbuk Pavilion was located within the massive Local Governments pavilion. One aim of the pavilion was to promote the Jeonbuk region’s reputation as a cultural capital of Korea with displays of traditional paper and selections from an ancient opera. The other was to create a restful space, where the modern meets the traditional Korean style; a place for
visitors to relax after a hectic day. Pico teams perfectly activated both themes.
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