The Khalifa Fund for Enterprise Development was launched in June 2007 earmarked to help develop local enterprises in Abu Dhabi. The fund aims to create a new generation of Emirati entrepreneurs by instilling and enriching the culture of investment amongst young people.
Pico was appointed to activate the Khalifa Fund’s stand at the Gulfood Manufacturing 2014 show to ensure visitor flow and brand exposure. Entrepreneurs who found success thanks to the Khalifa Fund participated in the stand, showcasing their best-selling food products and other novelty food items.
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