Electronica is a massive international trade fair for electronic components, systems and applications. An annual event in Munich since 1964, electronica is an essential exhibition for both established and up-and-coming manufacturers.
Pico helped Taiwan’s Macronix, a leading integrated device manufacturer in the Non-Volatile Memory market, design and build its booth at electronica. The futuristic booth helped them get the most out of the show - creating an impressive presence and building their brand awareness in Europe.
To clearly communicate Macronix’s product mix, the booth was divided into distinct zones: Industrial + Automotive, Consumer (STB), Wireless (Cell phone) and Communication (Enterprise & Home Networking) + Telecom applications. But the highlight of Macronix’s booth was the ‘cross-sectional auto’ model.
Highlighting the fact that the automotive segment is one of Macronix’s most important products, Pico teams designed an eye-catching model of a car sliced into segments. Large numbers of visitors were drawn to the booth to take photos with the model, generating excellent footfall and creating extra business opportunities for Macronix.
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