Pico TBA was selected by Maserati to deliver a full turnkey solution including audience generation, guest management, venue selection and experience design for the successful launch of the new Quattroporte in China.
‘Life’s Gran Tour’ was the theme for the launch and the objective was to create an extraordinary, luxurious experience for all participants, showcasing Maserati’s heritage of performance, sophistication and style.
A stunning exhibition was created for guests to enjoy before the launch ceremony, which provided the sales team with an excellent opportunity to create conversations with the attendees and frame the new Quattroporte in emotional terms. The result was an engaged and motivated audience which ended up in encouraging sales orders within the day.
All aspects of the event, from the selection of the venue right through to the creative programme and overall event execution, were handled by the Pico TBA Team.The Quattroporte was to be Maserati’s flagship car in China; and with the great importance placed on the vehicle, our team was proud to have beaten competitors like of GPJ and Uniplan. This event not only established a foothold with this important client, but has added to our burgeoning reputation of delivering flawless launch events for luxury automotive brands in China.
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