Al Ghassan Motors have been the sole distributors of luxury cars such as Lamborghini and Bugatti in Saudi Arabia and Bahrain since 1992. The company engaged Pico to organise, design and deliver the official opening event for their new showroom, uniquely built for displaying McLaren cars, at the most upscale mall in the Kingdom of Bahrain.
Our team’s task was to create a stunning launch for the new McLaren Showroom, complete with VIP guests (including F1 Drivers Jenson Button and Sergio Perez) and ensure that the event was set up in line with the image and prestige of the McLaren brand.
The atmosphere for the event was one of power and exclusivity, with the McLaren formula 1 car and other McLaren cars placed outdoors on elevated platforms, while inside, branded walls, display panels and special lighting and sound effects completed the environment.
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