The premier Asian ‘battle of car brands’, the Taipei Auto Show, has always been an exciting and competitive environment for exhibitors. Making a brand stand out in such a spirited setting is an interesting test of creativity and experience.
This year, Pico was given a ‘triple challenge’ - designing and project managing a travelling exhibition to celebrate Mercedes-Benz’s 125th anniversary, and using that exhibition to promote Mercedes-Benz Taiwan at the TAS and revealing their latest concept car.
Balancing highly specific guidelines from the company’s HQ in Germany with local space limitations and regulatory requirements without sacrificing creativity was no easy task, but our quick-thinking teams overcame every obstacle and produced spectacular results on all three challenges.
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