Nissan in the Driver’s Seat at the China (Guangzhou) International Automobile Exhibition

Pico was appointed to build and project manage the Nissan display at the prestigious China (Guangzhou) International Automobile Exhibition.

To mark the global launch of the new Nissan Venucia, the company wanted to accentuate their themes of ‘innovation’ and ‘leading the future’. At 2,975 square metres, the display was particularly large and needed to be impressive. Pico decided to highlight the futuristic theme with round NET LED ceiling, large LED screens, round mixed coloured corktiles flooring and a glass lobby.

There were several tricky elements to this project, including the moving LED screens, a ‘shadow dance’ mobile projection screen and the Venucia display’s two-track points. The complexity of the project required a lot of testing and rigorous emergency backup planning, in case any equipment failed.

Dong-Feng Nissan were so impressed with Pico’s experts’ ability to deliver complexity on time and on budget that we were given a Reuben Award by their Marketing Department.

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Nissan at the China (Guangzhou) International Automobile Exhibition