The 2014 edition of Dubai’s Water, Energy, Technology and Environment Exhibition, also known as WETEX, was held at the Dubai International Convention and Exhibition Centre. Focusing on various aspects of green technology, renewable energy and sustainable best practices, WETEX is a fast-growing and highly significant event for the entire Middle East region.
Pico was a major force at WETEX 2014 for three noteworthy companies. We provided turnkey services to the Emirates National Oil Company (ENOC) for their sustainable stand.
The event was a platform for ENOC to demonstrate its commitment to a green economy, and the booth highlighted the company’s sustainable development and energy resource management initiatives – including the Middle East’s first ‘green service station’. The booth creatively reflected the company’s aims and received a sustainability certificate from Pico based on our PSRS rating system as Sustainability Initiator.
Pico also helped GMASCO, the marketing arm of the giant Al-Futtaim Group, activate Al-Futtaim’s presence at WETEX. Their immense 2,300 sq. m. stand was a rebuild of the company’s stand from 2013, which was the world’s largest environmentally engineered sustainable exhibition stand.
Finally, Pico designed and fabricated Schneider Electric’s first sustainable exhibition stand. At 60 sq. m. this compact but striking stand showcased the company’s business units and products and services which contribute towards energy and water management.
As a global energy specialist, Schneider Electric’s main objective was to showcase the various ways in which they manage water through their sustainable approach. The centerpiece of the stand was a waterfall situated within a ‘sustainable tree’.
As a Gold sponsor of the event, the Schneider Electric stand had excellent positioning and high visibility within the hall, gaining outstanding coverage and visitor traffic. The client was extremely happy with our service and the overall outcome, and as a result, Schneider Electric have decided to continue working with Pico for future events.
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