Retail Global Connexion

Retail Global Connexion is an annual retailers’ forum organised by CapitaMalls Asia Limited as a networking platform for retailers to meet new investors and business partners and as an event to generate interest in the retail industry among tertiary students. Pico together with its subsidiary FreeState Asia, was appointed for the second year in a row to stage the 2012 edition at Raffles City Convention Centre Singapore.

With a list of distinguished speakers representing some of the world’s most recognisable brands, the project team created an experience that articulated the conference theme of “By Design”, through a dynamic environment that transforms according to the flow of the programme.

The first part of the experience introduces “By Design” using a dark stage setting. Instead of a usual static wooden backdrop, dynamic lighted frame blocks showing the different brands in layers was brought to live upon a trigger activated by the guest of honor. To introduce each individual brand and their speakers, music tracks was specially curated to reflect and distinguish the brands from each other. Finally, in bringing the conference to an end, the team put a creative spin to the usual closing by choreographing a flash mob performance as part of the final Q&A session which created a lasting impression on delegates and attendees alike.

Despite challenging move in and logistical pain points, coupled with an extremely tight window period of six hours for turnover, the project team worked through an overnight setup and thus ensured the delivery of yet another successful event for CapitaMalls Asia.



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Case
Retail Global Connexion
Location
Singapore