One of the most important parts of Pico’s brand activation process involves helping our clients stand out from the rest of the pack. These activations often involve revolutionary thinking and breaking with tradition.
This was the case when Pico worked with Samsung’s PR Agency Bridge to activate Samsung’s new range of architectural products in Taiwan. Instead of introducing the new products through the traditional exhibition route, Samsung chose to do it in a more intimate and impressive way, by inviting potential clients to a gala dinner.
This event helped introduce the products by providing a platform which demonstrated industry leadership, and seamlessly blended product exhibition with seminars and entertainment. Without being disturbed by other exhibitions or events at the exhibition hall, the gala’s 200 important guests got to focus exclusively on Samsung’s innovative products. As an added bonus, the event also became a platform for important industry figures, allowing them to connect and socialise; resulting in more brand awareness and more PR opportunities for Samsung.
Click here to find out how to activate your brand.